LinkedIn Essential Training with Richard Colback

In LinkedIn Essential Training, author Richard Colback explains how to network and engage with contacts and businesses using LinkedIn, the world's largest social network for professionals. The course covers building a profile, providing and receiving recommendations, and managing groups. Also included are tutorials on maximizing employment and recruitment searches and extending a business's online presence.

Topics include:

• Joining LinkedIn


• Building and managing a profile


• Connecting with contacts


• Selecting an appropriate network approach


• Sending and receiving invitations and messages


• Growing a network


• Gaining insight on connections using network statistics


• Managing a group


• Seeking employment opportunities


• Recruiting employees


• Promoting a company's brand and services


• Sharing information using applications


• Keeping a profile relevant