Login Failed

Invalid login/password combination. You may wish to or

Error

We could not find any active order with id or e-mail mentioned. Try again

Customer Login

Order Id / E-mail
Password
Login

Password Reminder

Enter your E-mail or Order Id. After clicking submit button check you e-mail box for further instructions.
Order Id / E-mail
Submit
English
Cart (0)
Toll Free (US)
Lynda.com - Online Marketing Fundamentals
Shop Products Categories
Find Product
Lynda.com - Online Marketing Fundamentals
System Requirements:
Windows
  • Codecs and player for playing mov-files.

Billing Cycle

Subscription

$ / month
Subtotal: $
RRP: $
Add to Cart

Terms of Use:

Supported Systems:

Windows

Included Languages:

English
Available: 50+

Online Marketing Fundamentals with Lorrie Thomas Ross


In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.

Topics include:

  • Defining the target market

  • Setting clear goals and success metrics

  • Working with web analytics software

  • Building a site map

  • Selecting a domain name and a web host

  • Planning for mobile

  • Conducting social media marketing

  • Developing an email marketing campaign

  • Exploring content marketing

  • Reviewing online public relations

  • Understanding the difference between search engine marketing (SEM) and search engine optimization (SEO)

  • Reviewing blogging and microblogging

  • Looking at online advertising with search, affiliates, email, and more


Features

Subjects: Business, Online Marketing, Web, User Experience, Business Skills, SEO
Author: Lorrie Thomas Ross

What customers say

Clifton, IN
A good incredibly nice experience, in fact! Incredibly beneficial support workforce, responding rapidly to my considerations and issues Will get any program I want from below. Be grateful for you once once again, Dr Sam Cherian
Paul, DK
Support was first very helpful found in putting in the course I just bought. The person remained with me until the course was succesfully mounted.
Sandra, NZ
I had some trouble downloading the software myself but the customer support team helped promptly and solved all my issues to the highest level of satisfaction. Thanks.
Gyles, NO
I'm very happy with the way everything went during buying and installation. Everything went smooth and the guidance video was very useful and simple to understand.